- Susy Mix Stories
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#SusyMixForAll is the title of the latest communication campaign created by Susy Mix to talk about the thousands ways of being a Woman.
More than a campaign, a real idea welcomed with enthusiasm by all the protagonists and beyond.
A coloured collection, eclectic and able to dress many different women: this is the essence of the clothes created for the season F/W 21/22.
Susy Mix doesn’t only fit a type of woman and doesn’t like to take herself too seriously and for this reason it was easy and instinctive to try to involve the women of the team in this photographic project.
Women of different ages, tastes, origins and physicality, but united by the passion for Susy Mix creations.
What better testimonials to describe the brand than those who wear our clothes every day?
Two in the name of smiles, complicity, anxieties, laughter, but especially characterised by the strength of the girls of the team that they chose the outfits independently, and they were very happy with this idea and really get involved without hesitation.
The pictures have not been retouched because what really matters is that customers and those who still don't know the brand can feel represented without filters by each one of the Susy Mix Women.
Jackets with pop prints alternate with hyper-colored trousers, quality knitwear, tight dresses with softer lines are mixed with many jeans and for the occasion the Susy Mix clothes and Susy Star clothes have become one.
Pictures are alternated with video-interviews in a project designed to involve all of us, because today more than ever fashion is something that concerns us closely and cannot be told only by perfect Women.
Looking at the whole project it is appropriate to say that SusyMix is really ForAll…
